Christmasin July

Summer just got a holiday upgrade.

Christmas in July is coming to Hard Rock Hotel Daytona Beach for one day only, bringing holiday offers, oceanfront energy, and a little mid-summer mischief to the beach.

On Saturday, July 25, stop by from 11 AM to 3 PM for limited-time room offers, festive cocktails, holiday brunch, Rock Shop deals, giveaways, live entertainment, festive photo moments, and a first look at the New Year’s Eve celebration already worth counting down to.

Book the getaway. Grab the deal. Meet Vacation Santa. Sip something festive. Start planning the kind of holiday season that makes an entrance.

The Quick Details

When is it?

ONE DAY ONLY!

Saturday, July 25, 2026
11 AM – 3 PM

Where is it?

Hard Rock Hotel Daytona Beach
918 N. Atlantic Ave.
Daytona Beach, FL 32118

What is happening?

50% off room offer, drink specials, holiday brunch, Rock Shop sales, giveaways, Rock Spa skin care product specials, live entertainment, Vacation Santa, and early access to grab your New Year’s Eve 2027 package.

50% OFFNew Year's Eve Rooms

One day only: Saturday, July 25

New Year’s Eve at the beach? Already a good idea.

New Year’s Eve at Hard Rock Hotel Daytona Beach with 50% off a City View room? Better.

For one day only, book your December 31 stay and lock in 50% off a City View room for New Year’s Eve. Wake up steps from the ocean, the countdown, the fireworks, and the biggest party night of the year.

Please note: This is a room-only offer and does not include tickets or entry to the Hard Rockers & High Rollers New Year’s Eve celebration.

Want the full experience? Upgrade to the Hard Rockers & High Rollers New Year’s Eve package for party access, open bar, live entertainment, casino-style gaming, midnight toast, and more.

Hard Rockers& High Rollers

The room gets you here. The party takes it from there.

Hard Rockers & High Rollers is our New Year’s Eve celebration on Thursday, December 31, from 8 PM to 1 AM. Expect a high-stakes, casino-inspired oceanfront party with live music, DJ entertainment, casino-style gaming, a premium open bar, themed food stations, party favors, a champagne toast at midnight, and fireworks over the Atlantic.

VIP tickets include access to the High Rollers Sky Lounge, featuring an elevated experience and private performance.

It’s bold. It’s oceanfront. It’s the kind of New Year’s Eve that does not need a second plan.

Christmas in July is not just a sale.

It’s a reason to show up.

From 11 AM to 3 PM on July 25th, Hard Rock Hotel Daytona Beach will bring the holiday mood to the oceanfront with festive specials, photo moments, entertainment, and surprises throughout the property.

Festive Food & Beverage Specials

Sessions and Constant Grind are getting into the spirit with holiday-inspired food and beverage specials, special brunch features, seasonal sips, and souvenir cup upgrades.

Think less “silent night,” more “brunch with a little sparkle.”

Specials available at Sessions and Constant Grind only.

brunch reservations
Rock Shop Deals & Giveaways

The Rock Shop is bringing the gift-list energy early.

Shop 50% off select merchandise while supplies last, then enter for a chance to win one of four prizes:

Cabana Day for 4
Sunday Brunch for 2
One-Night Future Stay
$50 Rock Shop Gift Certificate

No purchase necessary. Need not be present to win.

Rock Spa & Salon

Add a little holiday glow to the summer heat.

During Christmas in July, Rock Spa & Salon will offer 25% off emerginC Skin and Body Care products.

Stock up, reset, and give yourself the gift of self-care with a holiday discount.

make an appointment

Holiday PartiesHard Rock Style

The best holiday parties do not start with a folding table and a sad cheese tray.

They start with ocean views, chef-driven menus, cocktails that feel like a celebration, music in the background, and a space your team actually wants to walk into. From corporate holiday parties and client celebrations to team dinners and private events, Hard Rock Hotel Daytona Beach gives your holiday gathering the kind of setting that makes the office breakroom officially unnecessary.

Our sales team will be onsite during Christmas in July to talk through midweek holiday party options, available spaces, menus, and ways to make your celebration feel polished, festive, and unmistakably Hard Rock.

Book your holiday event on July 25 and receive free meeting room rental plus a $500 food and beverage credit, subject to minimum spend.

Valid for Sunday–Thursday rentals, subject to availability.

Vacation SantaCarolers & Holiday Mischief

Santa is trading snow for sand.

Christmas in July will feature a Vacation Santa photo opportunity, holiday-themed face painting and balloon art, festive décor throughout the hotel, and Surfside Carolers performing upbeat holiday favorites with a coastal twist.

Expect beachwear. Santa hats. Holiday classics with a little more rhythm. And just enough mischief to make July feel like December crashed vacation.

Do Not Wait for December

The offers drop July 25. Why wait to start your holiday celebrations? We have everything you need to be festive now.

Book the room. Claim the deal. Make the plan. Then let the countdown begin.

50% room offer is only available to book on July 25th. Dining, retail, spa, giveaway, and event specials are subject to availability. Select restrictions may apply.