Founder's Day
Every 14 June, Hard Rock Hotel Desaru Coast joins Hard Rock locations worldwide to celebrate Founder's Day, a tribute to the story that started it all in 1971.
Two Americans, Peter Morton and Isaac Tigrett, opened a café in London with no dress code, comfort food, and rock music on the speakers.
It was different. It was open to all. And later, when Eric Clapton hung his guitar to mark his favourite seat, followed by Pete Townshend’s, the world’s largest collection of music memorabilia began.
Today, we still carry that legacy with loud playlists, legendary service, and our core beliefs: Love All—Serve All and Take Time to Be Kind. At Hard Rock Hotel Desaru Coast, Founder's Day 2025 brings that spirit to life. Look out for:
⦿ A surprise flash mob
⦿ Funky art at Roxity Kids Club™
⦿ A social media contest
⦿ 50% off your second T-shirt at Rock Shop® from 13 to 17 June
⦿ Fun facts during our live band sets
Founder's Day is more than a milestone. It is a reminder that music, kindness, and food can bring people together. And that still rocks.