Pinktober: MYR 37,500 raised

for Johor Breast Cancer Support Group

 

Hard Rock Hotel Desaru Coast concluded its 2025 PINKTOBER® charity campaign with MYR 37,500 raised for Breast Cancer Support Group Johor Bahru. Delivered through 12 curated touchpoints, the month-long breast cancer awareness initiative brought together live performances, silent auctions, community programming and cultural art installations across the resort, with Joss Stone, Ella and Yazmin Aziz amplifying its reach.

 

 

a woman in a black suit holding a pink guitar

 

 

The fundraising silent auction featured 23 curated items, including staycation vouchers from regional Hard Rock properties and partner contributions. Headline pieces included guitars signed by Ella and Grammy winner Joss Stone, drawing strong bidder interest.

 

 

a woman singing into a microphone

 

 

A sculptural PINKTOBER® installation by Johor artists Nina Nazri and Alifph Rajmaslan anchored the campaign, blending cultural motifs with contemporary design as a focal point for guest engagement.

 

The Big Pink Walk welcomed over 300 participants along a 4km Desaru Coast route, uniting survivors, families and guests in support of breast cancer awareness in Johor.