Proudly Penang 2.0 Returns – A Tee Design Contest Celebrating Local Culture

5 July 2025

Following an enthusiastic response from its first edition, Hard Rock Hotel Penang proudly launches Proudly Penang 2.0 — a tee design contest calling on guests to turn Penang’s bold identity into wearable art.

Set against the backdrop of Penang’s vibrant culture, iconic landmarks and rich heritage, the contest invites participants to channel their creativity into a standout design that reflects the essence of the island. The winning submission will be selected for production by Hard Rock Hotel Penang and be made available for sale, offering participants a chance to have their work recognised and worn by Hard Rock fans across the globe.

The contest is open to individuals aged 18 and above, limited to one entry per participant. To enter, participants are required to create a design based on the provided brief and Design Kit, submit their final artwork via email to marcom.penang@hardrockhotels.net. The submission deadline is 29 August 2025, and the winners will be announced on 18 September 2025 via Hard Rock Hotel Penang’s social media channels.

PRIZES

GRAND PRIZE

  • A 2D1N stay in a King Suite with breakfast for 2 adults
  • RM500 Rock Shop merchandise voucher
  • A framed tee featuring the winning design

TOP 3 FINALIST PRIZES

  • RM300 Rock Shop merchandise voucher (per winner)

“The Proudly Penang 2.0 campaign is all about celebrating local culture and getting our guests involved in a fun and meaningful way,” said Michael Smeeton, General Manager of Hard Rock Hotel Penang.

“By letting them design the next iconic tee, we’re giving a platform for creativity while shining a light on what makes Penang so unique, and that’s something we’re proud to be part of.”

The Proudly Penang 2.0 contest invites individuals inspired by Penang’s cultural identity or with an interest in design to submit original artwork for a chance to have their creation featured as the next Hard Rock Hotel Penang tee. All entries are subject to the contest’s official terms, with full ownership and usage rights of the winning design belonging solely
to Hard Rock Hotel Penang.

Participants may download the full contest details and design templates here. 

For more information, please visit https://bit.ly/RockShop-ProudlyPenang-2.