PINKTOBER 2025

This October marks the 26th year of Hard Rock’s annual breast cancer awareness campaign, reflecting our commitment to uplift communities, honor resilience and champion those affected by breast cancer. Together, we honor the fighters, support the survivors, and remember those we’ve lost. Together, we Love All, Serve All, and Take Time to Be Kind.

Pink Suite

From October 1 to 31, turn your stay pink when you book our Pink Suite this Pinktober. This Multi-Platinum suite is decorated in the month's signature shade of pink. A portion of the proceeds from your reservation will be donated to Susan G. Komen, the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever.

To reserve the Pink Suite, complete your booking for a Multi-Platinum suite and email Guest Services to let them know you would like to be in the Pink Suite.

Pink Brunch

Join us in Maryjane’s Diner on Saturday, October 11, from 11:00 a.m. to 2:00 p.m. for our Pink Brunch in partnership with Strings for Hope. Guests will enjoy live acoustic music and delight in a special limited-time prix fixe menu featuring a pink mimosa, pink pancakes, and a beverage of their choice.

As an optional add-on, guests are encouraged to participate in a special jewelry making experience, led by Strings for Hope, using upcycled guitar strings donated by the live musician after her set. Proceeds from the activation will go to support Strings for Hope's mission to transform survivors' lives through the power of employment.

Additionally, Susan G. Komen will have a table at the event where guests can learn more about the important work they’re doing to end breast cancer as well as how to donate and get involved. Our Rock Shop will also have a pop-up shop selling this year’s Pinktober shirts, totes, and pins—a portion of the proceeds from each sale will go to the Hard Rock Heals Foundation® to support breast cancer awareness and research.

Sound of Your Stay ®: Pinktober Edition

Through our Sound of Your Stay® program, we're empowering our guests to connect with music while contributing to the cause by renting or purchasing pink vinyl records with inspiring songs to play in their rooms or borrowing pink electric and acoustic guitars to "play pink" this Pinktober.

Rock Shop Pinktober Collection

Visit our Rock Shop to see this year's Pinktober collection created in partnership with Sports Illustrated Swimsuit and models Roshumba Williams, Jasmine Sanders and Nicole Williams-English who lent their powerful voices and personal stories to the cause. More than a collection, this partnership brings together two iconic brands in strength and solidarity. 
 

A portion of each sale goes to support the Hard Rock Heals Foundation® to support breast cancer awareness and research worldwide.

Support Pinktober

Hard Rock’s global Pinktober campaign unites our team members and guests in the fight against breast cancer. From October 1 to 31, participating Hard Rock locations worldwide will fundraise in support of the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.

Use the button below to show your support. Your donation will help fund critical programs that ensure individuals have access to early detection, quality treatment, and ongoing care. Together, we can amplify awareness, honor those impacted, and stand in solidarity with those still fighting. Because when it comes to breast cancer, we are Stronger Together.
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Pinktober Playlist

Enjoy these curated songs from our Tracks® program.

 

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