Just before midnight, NYC flips the switch. At 11:57 PM sharp, more than 90 blazing billboards in Times Square go rogue—ditching ads, breaking script, and diving headfirst into digital art. Welcome to Midnight Moment: a nightly, city-wide jaw-drop curated by Times Square Arts.
Every. Single. Night. The crossroads of the world transforms into a 3-minute open-air gallery, where global artists paint the skyline in surreal dreamscapes, neon-powered statements, and mind-bending motion. Think of it as New York’s shortest blockbuster—no ticket required, and no two nights quite the same.
Past legends have lit up the boards: Laurie Anderson, Yoko Ono, Nick Cave. This summer? Get swept into Bianca Abdi-Boragi’s candy-colored universe in “Cotton Candy”, or dive deep into Rosa Barba’s kinetic odyssey “Charge”—a cerebral spectacle that pulses with the rhythm of the city itself.
It’s free. It’s fleeting. It’s unforgettable. And if you’re staying nearby—say, at Hard Rock Hotel New York—you’re just a sidewalk away from front-row views and an experience you won’t find on any itinerary.
Pro tip: Stake out a spot between 41st and 49th Streets. Lift your gaze at 11:57 PM sharp, and prepare to rethink everything you thought a billboard could be.
Frequently Asked Questions
What is Midnight Moment?
It’s Times Square’s nightly art takeover—90+ billboards drop their ads and sync up to showcase curated digital works for exactly 3 minutes starting at 11:57 PM.
When does it happen?
Every night at the same time: 11:57 PM to 12:00 AM sharp. Rain or shine, holiday or weekday.
Where should I stand for the best view?
Anywhere between 41st and 49th Streets, especially around Broadway and Seventh Avenue. The sweet spot is near the red steps at Duffy Square.
Is it free?
Absolutely. No tickets, no crowds to dodge, and no catch—just look up.
Who chooses the art?
The pieces are curated by Times Square Arts, often featuring international artists, experimental filmmakers, and iconic names from the contemporary art world.
What kind of art will I see?
Everything from abstract dreamscapes and bold animations to poetic visuals and social commentary. It changes monthly, so there’s always something fresh.
Can I record or take pictures?
Definitely—just don’t forget to tag @TSqArts if you post. A little credit goes a long way!
Is it kid-friendly?
Yes! The visuals are generally family-safe and captivating for all ages.
How long will it last?
Each piece runs for the full 3-minute slot, repeating across all screens. The entire show wraps at exactly midnight.
