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Hard Rock Hotel at Universal Orlando Amps Up the Vibe with Stylish New Guest Rooms, Marking the Finale to $40 Million in Upgrades Throughout the Iconic Property

September 10, 2025 Jennifer Hodges Area Director of Public Relations
New Room

ORLANDO, Fla (September 10, 2025) – Hard Rock Hotel at Universal Orlando is debuting newly-renovated guest rooms and suites, the encore to a multi-year, nearly $40 million renovation. Encompassing guest rooms, along with the hotel’s signature restaurant, The Kitchen, its chic lobby bar, Velvet Bar, and the building façade, the show-stopping renovations breathe new life into a hotel well-known for its music and entertainment-infused experiences.

Owned in a joint venture partnership made up of Loews Hotels & Co, Universal Destinations & Experiences and Hard Rock International, Hard Rock Hotel is one of the destination’s Signature Collection hotels.

Design Inspiration

Inspired by the colors and textures of a California sunset, the new room design leans heavily into oranges, blues and ambers. Driftwood accents and handmade macrame fixtures are new additions that transport guests to a different time and place. Design firm KTGY, known for their innovative storytelling, focused on creating an evocative aesthetic inside to create synergy with the California modern mission-style exterior.

“We’re thrilled for our guests to experience a new look and feel when they check in next,” says John Power, managing director at Hard Rock Hotel at Universal Orlando. “Think of a place where you would hang out and listen to your favorite band lay down a new track in the studio. That is the vibe the designers created in our new rooms.”

Returning guests will be happy to see some of their favorite elements still feature prominently in the rooms, like the newly-elevated record artwork on the walls and the fan-favorite mirrors with celebrity heights.

The Incomparable Hard Rock Experience

Beyond the rooms, guests also get to experience a priceless collection of music memorabilia and live music – including poolside DJs, the weekly Acoustic Brunch in The Kitchen, and the Velvet Sessions and Velvet Unplugged concert series.

Family-friendly and located in the heart of Universal Orlando Resort, guests of Hard Rock Hotel are just a short walk, complimentary water taxi or shuttle ride away from all four Universal Orlando Resort theme parks - Universal Studios Florida, Universal Islands of Adventure, Universal Volcano Bay and the new Universal Epic Universe. Guests staying at Hard Rock Hotel Orlando have rollercoasters in their backyard and receive an exclusive package of theme park benefits including free Universal Express Unlimited ride access to skip the regular lines at participating Universal Studios Florida and Universal Islands of Adventure attractions (theme park admission required), as well as Early Park Admission, free resort-wide transportation and more.

Hard Rock is recognized globally for world-class entertainment, stylish and contemporary design and unparalleled service. Guests of all Hard Rock Hotels enjoy an experience that infuses music as the key differentiator. The Sound of Your Stay® program invites travelers to connect with music in immersive ways, from streaming expertly-curated playlists with Tracks® to spinning classic and contemporary vinyl on record players with Wax® or playing a premium guitar delivered to your room with Picks®.

Hard Rock Hotel Orlando is now part of Unity by Hard Rock, a global loyalty program allowing guests to earn and redeem rewards at participating Hard Rock locations. For program details and benefits offered for stays in Orlando, visit Unity by Hard Rock.

For more information or to book a stay at Hard Rock Hotel at Universal Orlando, visit https://www.universalorlando.com/hardrock.

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About Hard Rock

Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 locations, including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit hardrock.com or shop.hardrock.com.

About Universal Orlando Resort

Universal Orlando Resort is an award-winning, weeklong vacation destination that welcomes all to truly be themselves while enjoying world-class attractions that redefine theme park experiences. Here, a multitude of authentically thrilling, exciting and spontaneous adventures await – each inviting guests to embark on whatever vacation they crave while igniting their full range of emotions like never before – from the awe of walking the streets of Hogsmeade or Diagon Alley in The Wizarding World of Harry Potter to the rush of adrenaline that takes over when coming face-to-face with a Velociraptor in Jurassic Park to the wide-eyed joy of seeing an entire slice of cake atop a delectable milkshake at The Toothsome Chocolate Emporium and Savory Feast Kitchen.

Universal Orlando Resort is home to four exhilarating theme parks that boast some of the most innovative and immersive experiences ever created – Universal Studios Florida, Universal Islands of Adventure, Universal Volcano Bay, and the all-new Universal Epic Universe. Guests can also relish in exciting dining and entertainment at the Universal CityWalk entertainment complex and enjoy incredible accommodations and magnificent theming across 11 hotels that offer something for every style and budget: Universal Helios Grand Hotel, a Loews Hotel, Loews Portofino Bay Hotel, Hard Rock Hotel, Loews Royal Pacific Resort, Loews Sapphire Falls Resort, Universal Stella Nova Resort, Universal Terra Luna Resort, Universal Aventura Hotel, Universal Cabana Bay Beach Resort, and Universal Endless Summer Resort – Surfside Inn and Suites & Dockside Inn and Suites.

Universal Orlando Resort is a part of Universal Destinations & Experiences, a unit of Comcast NBCUniversal.

 

 

MEDIA CONTACT:

Jennifer Hodges

Loews Hotels at Universal Orlando

jhodges@loewshotels.com

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