Hard Rock Hotels Blog


Hard Rock Hotels® Announces Plans For Hard Rock Hotel Marbella

November 08, 2021
Hard Rock signage

HOLLYWOOD, Fla., Nov. 3, 2021 /PRNewswire/ -- Hard Rock Hotels today announced plans for the new Hard Rock Hotel Marbella located in the heart of Puerto Banús in Costa del Sol, Spain. Previously the Andalucía Plaza Hotel, the property is undergoing a complete transformation to convert the site into a Hard Rock Hotel with 384 rooms, including 50 suites. Stoneweg Hospitality and Bain Capital Credit acquired the property earlier this year and renovations are slated to take place through June 2022.

"After the much-anticipated opening of Hard Rock Hotel Madrid this past summer, and the ongoing success of Hard Rock Ibiza and Tenerife, we are thrilled to welcome another beautiful property in Spain to the Hard Rock Hotel portfolio and showcase the brand's continued growth in the country and globally," said Todd Hricko, Senior Vice President of Hotel Development at Hard Rock Hotels. "We have long had our sights set on the beautiful Costa del Sol region and are certain the Hard Rock Hotel Marbella will shine in the market."

Art and memorabilia throughout the hotel's guest rooms and public spaces will reflect Hard Rock's distinctive design aesthetic as well as showcase Spain's vibrant, artistic culture. As interior design details are put in place, Hard Rock is actively sourcing bespoke memorabilia to be featured in the property from celebrated Spanish artists across music, dance, and art to create an authentic experience for guests that echoes both the hotel's location and Hard Rock's renowned memorabilia collection of more than 86,000 items.

The hotel will have six onsite dining establishments. On the top floor, a rooftop terrace will be home to a VIP bar and infinity pool with sweeping views of Playa Nueva Andalucía below. There will also be an onsite spa and wellness facility with an indoor heated pool, gym, and a Rock Spa® with six treatment rooms, a sauna and relaxation room. Additionally, the hotel's meeting and event space is one of the largest in the Marbella market.

In true Hard Rock style, the hotel will entice guests with a wide range of signature brand amenities including Rock Royalty service in select guest rooms and The Sound of Your Stay® program, a three-part offering that gets guests in the groove with an in-room Crosley vinyl player delivered to their door, a Fender guitar delivery upon request or a choice of carefully curated playlists available for guests to stream or download.

"We are extremely excited to bring the Hard Rock Hotels brand into the Andalucía Plaza Hotel," said Miguel Casas, Managing Director at Stoneweg Hospitality. "It's always been clear to us that the Hard Rock brand aligns perfectly with both the Costa del Sol and Marbella markets. The hotel's location in the buzzing Puerto Banús, combined with benefits from capital expenditure investments, poise this property to become a lifestyle point of reference for Costa del Sol that will exceed expectations of our future guests."

Hard Rock Hotels are internationally recognized as a leader in the hospitality industry, offering world-class entertainment, contemporary designs, incomparable service and one-of-a-kind experiences, catering to modern travelers who seek a reprieve from traditional, predictable hotels. To learn more about Hard Rock Hotels, please visit: https://hotel.hardrock.com. Those looking to book with Hard Rock now can view open properties here: https://hotel.hardrock.com/destinations.aspx

About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 241 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes, designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in J.D. Power's North America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was honored as one of Forbes Magazine's Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, Global Gaming's 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

About Stoneweg
Stoneweg (www.stoneweg.com) is a real estate investment adviser and asset manager established in 2015 and headquartered in Geneva, Switzerland. The firm leverages in-house local operational teams to source, develop and manage real estate investments.

To date, Stoneweg has executed and advised on almost €5 billion of real estate investments across different sectors including developments. Stoneweg expertise includes both equity and debt strategies, advising its client base of financial institutions and family offices across a range of structures including club deals, joint ventures, co-investments and funds.

The firm's investment philosophy is driven by a bottom-up approach to project selection, utilising Stoneweg's own teams on the ground and deep networks to seize the best opportunities.

Stoneweg has dedicated presence in Switzerland, the United States, Spain, Italy, Andorra and Ireland, enabling many of the operational aspects of the firm's investments to be carried out in house and locally.

Stoneweg has completed more than 300 acquisitions alongside best-in-class partners since 2015.

About Bain Capital Credit 
Bain Capital Credit (www.baincapitalcredit.com) is a leading global credit specialist with approximately $44 billion in assets under management. Bain Capital Credit invests up and down the capital structure and across the spectrum of credit strategies, including leveraged loans, high-yield bonds, distressed debt, private lending, structured products, non-performing loans and equities, and real estate special situations. Our team of more than 240 professionals creates value through rigorous, independent analysis of thousands of corporate issuers around the world. In addition to credit, Bain Capital invests across asset classes including private equity, public equity and venture capital and real estate, and leverages the firm's shared platform to capture opportunities in strategic areas of focus.

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